LEVERAGE MICROFINACE LAUNCHES MASTERCARD POWERED PROJECT

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AFIA NYARKO ASARE
Leverage Microfinance Company Limited (LMC) has launch the “Leverage Public Sector Loan (LPSL)” and the Unstructured Supplementary Service Data (USSD) code *789*911*1 # with the tagline “Twa tum” in a brief ceremony at its office premises at Dansoman in Accra.
The project was powered by MasterCard under it’s Saving at the Frontier (SatF) project through collaboration between LMC and Emergent Payment Ghana which is tagged with the slogan, “We make it happen”.
Mr. Gilbert Kofi Adamtey, Chief Executive officer of Leverage Microfinance Limited, launched the project. In his discourse, he emphasized the relevance of Technology and the need to use digital tools available to create new value for customer defying geographical barriers.
Therefore, the “twa tum” product is targeted at making LMC services convenient to customers enabling them to transact businesses anytime and from anywhere. It is also intended to increase LMC customer base.
“I will use this occasion to introduce to you a tailored-made product designed purposefully for those in the Public Sector. The Leverage Public Sector Loan (LPSL) is designed to enable the Public Sector workers who receive salary through the Controller and Accountant General’s Department, get easy access to credit facility here at leverage”, the CEO elucidated.
The CEO of Emergent Payment Ghana, Mr. Ishmael Okyere stated that in this digital transformation era, it is important for financial institutions to maintain their competitiveness through the introductions of products and services that will make the institutions efficient, accessible and attractive to both its customers and prospective customers.
He also advised customers of LMC to take advantage of digital platforms the institution has to offer to enhance their financial lives.
The Master of Ceremony (MC) for the project Launch, Mr. Richard Tetteh Amuzu, encouraged customers of LMC to capitalize on the LPSL to complete personal projects that will be beneficial to them on the long term.
The Sales Coordinator for LMC, Francisca Naa Ankrah took all present at the event through a steps involve in using the “Twa tum” short code and also thanked everyone for making the event a success.
LMC project launch brought together stakeholders in the financial sector, the media, customers and prospective customers. The brief event was beautifully put together.
LMC is a limited liability company legally registered under the Companies Act 1963 (Act 179) of Ghana, as a non – bank financial institution. LMC has obtained its full operating license from the Central Bank of Ghana to operate as a tier II financial institution.
It started operations from an office at Adabraka official town – a suburb in the Greater Accra Region of Ghana, as a finance house providing only credit facilities to employees and small scale businesses that were struggling to be attended to by the traditional banks.
Currently has its head office located off the Dansoman – Sakaman road, at Ave Maria junction, Poultry Avenue in the Greater Accra Region of Ghana.


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